Tribecast announces new album to 35,000 CONCURRENT VIEWERS
After nearly 7 years of hiatus, renowned rock band Avenged Sevenfold were seeking an impactful way to reengage their fanbase and announce their long-awaited album ‘Life Is But A Dream’ and premiere the eye-catching music video for their first single ”Nobody”.
The band enlisted Tribecast to launch one of the most successful 24/7 live stream events in music history. The record-breaking launch brought more than 35,000 fans together at the same time to experience 36 hours of stunning audio visual content that culminated in the announcement of the new album.
How we did it
Over the course of the 36 hours, the livestream increasingly accrued viewers and comments as it counted down to the planned launch time on announce day, sparking fan theories about the launch, and fuelling the YouTube recommendation engine to push the stream to more fans and parallel audiences.
At the planned launch time, Tribecast’s functionality meant the live stream seamlessly transitioned to a 4-minute captivating hype reel featuring interviews and highlights from Avenged Sevenfold. This was followed by the premiere of the ‘Nobody’ music video, and finally the album announce and release date.
The livestream peaked at 35,874 concurrent viewers and resulted in over 67,000 comments in the live chat - a remarkable outcome and a testament to the power of Avenged Sevenfold's music and fandom. The stream acted as an impactful marketing tool, and was picked up by tastemaker outlets including Revolver, MetalSucks, and Sinusoidal Music, the latter calling it a ”unique and borderline bonkers” promotion strategy.
Thanks to the collaborative efforts of Avenged Sevenfold, our team were able to leverage the commitment of Avenged Sevenfold’s fanbase and unite them around one activation. Fans around the world were able to gather around the ”digital bonfire” and experience the excitement of a communal event in real-time.
We at Tribecast are proud to have helped Avenged Sevenfold create a truly unforgettable launch event for their latest single, and look forward to continuing to work with them in the future.
If you're looking to create a successful launch event for your next project, be sure to contact Tribecast - we're here to help you make it happen.
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