Before Sua Musica, there was no dedicated platform for Brazilian music. Most of the popular music streaming platforms did not have a vast collection of Brazilian music, and the few that did, did not have a user-friendly interface for Brazilian audiences. This made it difficult for music fans to discover and enjoy local music. Established in 2010, Sua Musica is now the most popular Brazilian music streaming and sharing platform and has since grown to become one of the largest music platforms in Brazil.

With its commitment to bridging the gap between Brazilian artists and their fans, and enabling Brazilian music discovery amongst new audiences, Sua Musica partnered with Tribecast to further proliferate its Brazilian music presence to listeners on YouTube. Tribecast worked with Sua Music to create an “always-on” music listening experience for fans. This was realised in a 24/7 live stream on the Sua Musica YouTube channel, which has since broken records for engagement and audience reach.

Tribecast worked closely with Sua Música to provide a stable and high-quality stream, setting up the necessary equipment and infrastructure and managing the technical aspects of the launch. In ensuring the stream grows in viewership and influence, the Tribecast team is responsible for monitoring the stream and advising the Sua Música team on best practices.

The Sua Música live stream was the first of its kind in the Brazil region. It is watched by hundreds of thousands of people around the world and has proven to be a resounding success. The live stream has seen 10x the average view duration of the entire channel, and has rocketed to Sua Música’s most-watched video, with more than half of the live stream’s viewers returning as repeat viewers. Most significantly, the channel’s monetization revenue has increased by 8% as a result of the live stream.

Given the importance of metrics such as ‘watch time’ and ‘average view duration’ in informing YouTube’s algorithmic recommendations, the live stream will continue to attract engaged fans and new listeners.

The above results demonstrate that with the support of the Tribecast team, Sua Mùsica has been able to firstly create a powerful revenue stream through Tribecast’s intuitive distribution and programming functionality, and secondly develop a ‘digital bonfire’ from which to engage a highly captive audience through Tribecast’s social engagement features. The live stream will act as a central point for an eager fan base that eagerly awaits new content from Sua Música.

The success of the live stream is also a testament to Sua Música's incredible music catalog and the engagement of their fan base.

Results summary:

• 10x the average channel view duration
• 8% lift in monetization
• >50% retention rate

We at Tribecast are proud to have helped Sua Música break new ground with their live streaming efforts. We look forward to continuing to work with them to create unforgettable experiences for their fans.

If you're looking to create successful live streaming events for your music or other content, be sure to contact Tribecast - we're here to help you make it happen.