How Tribecast helped The Chainsmokers achieve a 400% INCREASE in Watch Time
The Chainsmokers launch a live stream with their album
The Chainsmokers , one of the most popular and influential electronic groups of the past decade, are no strangers to creative marketing around album launches. In a clever capitalisation of Lo-Fi listening trends online, The Chainsmokers partnered with Tribecast to premiere a Lo-Fi Remix album of their recent LP “So Far So Good” to their 22.6M YouTube subscribers.
one of the most popular and influential electronic groups of the past decade, are no strangers to creative marketing around album launches. In a clever capitalisation of Lo-Fi listening trends online, The Chainsmokers partnered with Tribecast to premiere a Lo-Fi Remix album of their recent LP “So Far So Good” to their 22.6M YouTube subscribers.
Using Tribecast’s customisable features, the stream launched with stunning visuals to accompany the Lo-Fi tracks. Fans were able to interact with the video and each other through unique chat commands in the live chat.
Fans swarmed the stream and viewed it 5x longer than The Chainsmoker’s other videos. This encouraged YouTube’s recommendation engine to show the video to a wider audience, resulting in 2M impressions within the first week. Viewers engaged with the custom chat commands even posted photos of themselves tuning into the live stream on social media.
The results of the stream are testament to the high value of Tribecast’s offering:
- 2M+ impressions
- 75% returning viewers
- 10K likes
- 5x Average View Duration when compared to the rest of the channel (14:38 vs. 2:35)
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